Peter Garcia
Specializing in SaaS applications, e-commerce, Decentralized
Platforms, Crypto projects, mobile and boutique designs.
www.bricksandcanvas.com EXPERIENCE
Bricks&Canvas - Personal Portfolio
Aug 2 2011- PRESENT
www.bricksandcanvas.com
As a versatile User Experience Designer and Developer, I'm
passionate about crafting intuitive digital products that tackle
real-world challenges. With a user-centered and data-driven
approach, I transform ideas into seamless and delightful
experiences.
I've collaborated with top brands like Adidas, Nike, GE, Cebu
Pacific, Reebok, and a whole lot more honing my skills to meet
diverse project requirements and work effectively with
cross-functional teams.
Constantly seeking to innovate, I strive to create impactful
experiences that exceed expectations.
TOOLS USED
██████████ Real Estate Inc, - NY, SOHO, NEW YORK
January 2023- PRESENT
www.█████████.com
Responsible for developing the User Interface (UI) design and
visual branding for a software platform catering to real estate
agents in the tri-state area.
Leveraged AI platforms and APIs to create a vibrant,
human-centered design, enhancing user productivity and
implementing backend office automations.
Designed an intuitive tool that meets the needs of both novice and
experienced users.
The application I designed and helped develop was launched to an
audience of over 2 million users and received significant praise
from industry leaders.
TOOLS USED
Nansen.ai - Crypto Analytics company
Jan 2021 - Sep 2022
www.nansen.ai
As a key team member at Nansen.ai, I played a vital role in the
design and development of various marketing initiatives. My
responsibilities encompassed creating visually compelling landing
pages and implementing A/B tests to optimize marketing strategies.
Beyond marketing, I also took charge of designing user flows,
wireframes, and high-fidelity mockups, effectively conveying
design concepts and eliciting valuable feedback from stakeholders.
Notably, I led the design process for the NFT tracking dashboard
and wallet data, ensuring a seamless and insightful user
experience in the dynamic Defi space.
Furthermore, I actively contributed to Front-End development,
undertaking essential tasks such as crafting the dashboard news
section and implementing an alert scheduling component. My
combined expertise in design and development allowed me to make
significant contributions to the overall growth and success of the
Nansen.ai platform.
In summary, my multifaceted involvement in marketing, data
analytics UI, and Front-End development demonstrates my
versatility and dedication to delivering high-quality solutions
that drive user engagement and elevate user experiences in the
Defi landscape.
TOOLS USED
AquariumHub - EcommerceApr 2021 - Sept 2021
www.aquariumhub.com
Designed and developed a fully working Ecommerce Marketplace for
aquarium enthusiasts
Before I came in, AquariumHub was not in a state where the CEO was
confident that the website will be able to capture the users that
he wanted due to the outdated design and lack of basic web
development practices when it was first developed.
I designed the new user experience that captured the demographic
that we were targeting (aquarium enthusiasts) and improving the
overall aesthetic of the site.
Developed the Front-end code for both buyers and sellers, and made
the checkout as seamless as possible.
Designed and developed the mobile version of the site (the website
was not usable on mobile devices before I came in)
Since the workload has been increasing over the next couple of
months, I was also responsible to looking for new developers to
help with new features of the site.
Created the outline for the strategy of the social media campaign
as well as prepared the templates to be used for other graphical
needs and print materials.
TOOLS USED
Immediation Inc. Jan 2019 - Dec 2020
www.immediation.com
I successfully led a part of the development team in designing and
developing a multi-platform video conferencing and mediation tool
tailored for lawyers and claimants.
As the front-end lead, I effectively managed a team of two skilled
developers and one QA specialist, ensuring a smooth and efficient
development process.
To enhance the tool's performance and user satisfaction, I
introduced valuable user experience strategies. One such strategy
was implementing A/B testing for new features and design elements,
allowing us to track and analyze the effectiveness of different
options.
By leveraging A/B testing insights, we made data-driven decisions
to optimize the tool's usability and functionality, resulting in a
user-friendly platform that met the specific needs of our target
users.
Throughout the development journey, my team and I maintained a
strong focus on delivering a high-quality product that resonated
with lawyers and claimants alike. The collaborative effort and
TOOLS USED
Bitcoin.org - Crypto Wallet
Sep 2018 - Dec 2018
www.bitcoin.org
As a key contributor, I spearheaded the development of the user
experience for bitcoin.org's mobile wallet, catering to both iOS
and Android platforms. Additionally, I took charge of designing
the engaging landing page for the app.
In close collaboration with the CEO, I led the user experience
design process, ensuring seamless user flow and a delightful
interface. We worked hand in hand, analyzing and addressing the
shortcomings of the existing design, allowing us to create a
refined and user-friendly mobile app.
My dedication to delivering exceptional user experiences and my
ability to work in sync with stakeholders enabled me to play a
pivotal role in shaping the success of the mobile wallet project,
empowering users to engage with cryptocurrency in an intuitive and
secure manner.
TOOLS USED
A4Tech Feb 2018 - Oct 2018
www.a4tech.com
Led the complete overhaul of A4Tech's website UI/UX, resulting in
a 30% increase in user engagement and a 20% decrease in bounce
rates.
Successfully redesigned the desktop application for mouse and
keyboard settings, leading to a 25% decrease in user-reported
issues and a 15% increase in user satisfaction.
Conducted in-depth user research and usability testing to identify
pain points and preferences, resulting in a streamlined and
intuitive UI/UX design that improved user onboarding by 40%.
Collaborated with cross-functional teams, including developers and
product managers, to ensure seamless integration of the UI/UX
design into the website and desktop application, reducing
development time by 20%.
Implemented a responsive design approach for the desktop
application, enhancing the user experience for customers across
various devices and platforms.
Developed and maintained a comprehensive design system for
A4Tech's products, ensuring consistent branding and design
language across all digital touchpoints.
Received positive feedback from users and stakeholders for the
aesthetically pleasing and user-friendly design, contributing to
increased brand loyalty and customer retention.
TOOLS USED
Katcher Mobile Dating App - Personal Portfolio
December 2020
www.katcher.com
Founded a mobile dating that aims to fix the disconnect of online
dating by connecting people through their immediate location.
Designed and developed the user experience and branding direction
of the mobile application.
Lead the direction of where the mobile app was going, and how to
target potential users.
We were about to launch the app when Covid-19 lockdown started so
we had to postpone the launch.
TOOLS USED